Reach thousands of local parents

The Mummy Project offers a number of opportunities to promote both local events and businesses and relevant national brands.

Target Audience

The Mummy Project provides information to parents and caregivers of children aged 0 – 12 in the Newcastle & Hunter Region.


  • Predominantly female
  • Aged between 24 and 45
  • Parents of 1 or 2 children aged 8 and under.
  • They are tertiary educated (66% have a university degree)
  • Variety of work status ranging from stay-at-home parents to full-time working parents

Readership Statistics

  • 14,000+ unique monthly visitors.
  • 23,000+ monthly page views.

Social Media

The Mummy Project maintains an active social media presence with more than 5400 Facebook fans and accounts on Instagram, Twitter and Pinterest. The majority of readers are predominantly on Facebook.

The Mummy Project Offers 4 Options for Advertising

#1) Feature your business in The Mummy Project directory with an entire page of information to showcase your business to local parents and get maximum exposure.

#2) Promote your business in a 300 x 250 ad section on the right sidebar, featured on every page of the website.

#3) Advertise in the monthly newsletter which highlights the latest articles, promotions and event listings

#4) Sponsored Social Media or Blog Post and Giveaways are available to promote your  business or special event.

Custom packages are available also to suit your business needs.


The Mummy Project has a proven track record of driving new customers to businesses and brands big and small.

If you run a family friendly, local business, you will not find better value for highly targeted, hyperlocal marketing that will reach your target market.

For more information or to request a media kit, contact The Mummy Project.