Work With Me


Hi, I’m Reena, a working mum in Newcastle, Australia and creator of The Mummy Project.

This blog provides trusted information to stay at home parents and working parents of children aged 0 to 12 who reside in the Newcastle & Hunter region.

My community of readers are inspired by the information on my blog and my honest reviews about events, activities and attractions.

This enables them to easily plan local and regional excursions with their babies and kids. They also enjoy my useful parenting articles, product reviews and ideas about things to do with their family.

Work with me to promote your brand through reviews, press trips, blogger events, social media promotion, giveaways or advertising.

The Mummy Project features:

  • 14,000+ unique monthly visitors.
  • 23,000+ monthly page views.
  • Readers are predominantly female, aged between 24 and 45 with 1 or 2 children aged 6 and under. Tertiary educated (66% have a university degree) and have a variety of work status ranging from stay-at-home parents to full-time working parents.

In June 2015, I was nominated as one of 40 finalists in the Parenting & Style category of Kidspot Voices 2015.


Interested in Working Together?

Contact Reena on reena(at)themummyproject for more information or to request a media kit. You can also visit my Advertising page which contains more information on advertising options.

You can also contact Reena by mail.

The Mummy Project
PO Box 1343
Newcastle, NSW Australia 2300


Who I’ve Worked With

The Mummy Project partners with book publishers, kids concert promoters, local, regional and interstate attractions, hotel and tourism authorities and more to bring my readers valuable information about family-friendly products, attractions, services and destinations. Here are some of the amazing brands I have worked with.


The Mummy Project in the Media

The Mummy Project has been featured in local and state newspapers.

The Mummy Project: Linking parents to community  Newcastle Herald

Sydney Royal Easter Show farmers rope in social media marketing  Sydney Morning Herald